Raising The Minimum Wage is Bad - Free Essay Example

Sample details Pages: 3 Words: 900 Downloads: 4 Date added: 2019/05/15 Category Law Essay Level High school Tags: Minimum Wage Essay Did you like this example? In the state of Arkansas this past November on the voting ballot was the choice for citizens to vote for the raising of the minimum wage to $11.00/hr over the next three years. At first glance, someone might think that this is a very good change but when taking a deeper look into the subject, it will reveal a lot of consequences that will cause a lot of trouble over time. Cost of living is going to rise, businesses will be less likely to hire when needed, unemployment numbers will rise and simple things such as a hamburger at McDonalds will go up.. Don’t waste time! Our writers will create an original "Raising The Minimum Wage is Bad" essay for you Create order Right now the minimum wage in the southern United States averages around $8.00/hr.(LaborLawCenter) This is the reason why housing is so much cheaper in the south than living in California where the minimum wage is $12.00 or New York where it is $11.00. Now imagine this, Arkansas having the same minimum wage as New York. There are four major entities that affect cost of living; housing, taxes, healthcare, food. The average rent for a 1,000 sq. ft. apartment is roughly $3500 where the same size apartment will run you around $800 in Arkansas.(RentCafe.com) Housing cost 379% more in New York compared to Arkansas. The biggest difference with the cost of living with Arkansas and New York is the housing cost with New York being 379% more to own a home than in Arkansas. Health insurance rates will skyrocket also. The average health insurance for Arkansas is right around $2800(Valuepenguin.com) with New York coming in over double the price with at $6800.(Empirecenter.org) When businesses raise minimum wage, theyre also having to give raises to the employees who make more than minimum wage. Who wants to goto a four year school, spend lots of money for classes and then come out making $15/hr for a nursing job when they could go flip burgers at the local burger joint for $11 and not be liable for someones life? When employees get raises, then cost of goods rises as well affecting the overall cost of living. Along with cost of living going up, there will be a rise in the unemployment rate as well. It is really simple economics when it comes to this aspect of raising the minimum wage. Non-skilled labor jobs are easy to come by. An employer will pay X amount to this position. When the wage gets over that threshold, the employer will be less likely to hire for this position. What this equals is that position going away altogether instead of being paid a lower wage. Now that job along with the services it provided are gone. Economist Richard Vedder quotesIf the price of something rises, people buy less of it including labor. Thus governmental interferences such as minimum-wage laws lower the quantity of labor demanded. What he is saying is basically clarifying what is written above. In February 2017, Wendys CEO Bob Wright states there is a 4% increase in wages across the board in his company. First, they could cut margins, but with an 8% margin, thats unlikely. The second option is to raise prices. Given how price-sensitive consumers are these days, that too is a non-starter. Finally, the firm could reduce the amount of labor they use and thats exactly what they did. Wendys eliminated 31 hours of labor per location, per week.(businessinsider.com) Now, the whole purpose of raising the minimum wage was really aimed at this market of employees which is the non-skilled jobs. Well, now that they have cut hours but the business is open so what now. Wendys CIO David Trimm states they will be installing automated ordering kiosk into 16% of their stores by the end of 2017 and their machines would paid off in a two year time frame because of the savings by reducing wages. Wendys is not the only one going to the automated route. McDonalds is going the automated route also specifically in the New York and Seattle Markets.(buisinessinsider.com) Why those markets? Because they have some of the highest minimum wages in the nation. As long states continue to raise minimum wage, these low skilled jobs will be killed off. In a survey of 1,213 businesses and human resources professionals, 38% of employers who currently pay minimum wage said they would lay off some employees if the minimum wage was raised to $10.10.(https://minimum-wage.procon.org) Thats not even $11.00 an hour or an even higher wage as some think it should be. Taking an educated guess, that number woul d be pushing 50% at $11.00. If there is a company ten employees making minimum wage at $10.10, that is $404 a week. Going up to $11 would mean an additional $36 a week. Given that employee is full time and works a full forty hour work week. They would make an additional $1,872 a year for one employee. Now the company has ten employees, that is a humongous increase of nearly $19,000. Depending on the business, that could be the entire budget for the year. Now that company is having to layoff to afford to pay rent, utilities, and insurance on their building. For a small business paying ten high school kids $8.50/hr for 17 hours a week. That is $1,445 per week and $75,140 for the year. With the increase to $11/hr that yearly figure now goes up a whopping $22,100 for the year. The employer is going to cut hours and/or employees to get that cost back down to a manageable figure. Raising The Minimum Wage Is Bad - Free Essay Example Sample details Pages: 5 Words: 1571 Downloads: 4 Date added: 2019/04/16 Category Law Essay Level High school Topics: Minimum Wage Essay Did you like this example? In the state of Arkansas this past November on the voting ballot was the choice for citizens to vote for the raising of the minimum wage to $11.00/hr over the next three years. At first glance, someone might think that this is a very good change but when taking a deeper look into the subject, it will reveal a lot of consequences that will cause a lot of trouble over time. Cost of living is going to rise, businesses will be less likely to hire when needed, unemployment numbers will rise and simple things such as a hamburger at McDonalds will go up.. Don’t waste time! Our writers will create an original "Raising The Minimum Wage Is Bad" essay for you Create order Right now the minimum wage in the southern United States averages around $8.00/hr.(LaborLawCenter) This is the reason why housing is so much cheaper in the south than living in California where the minimum wage is $12.00 or New York where it is $11.00. Now imagine this, Arkansas having the same minimum wage as New York. There are four major entities that affect cost of living; housing, taxes, healthcare, food. The average rent for a 1,000 sq.ft. apartment is roughly $3500 where the same size apartment will run you around $800 in Arkansas (RentCafe.com). Housing cost 379% more in New York when compared to Arkansas. Health insurance rates will skyrocket as well. The average health insurance for Arkansas is right around $2800 (Valuepenguin.com) with New York coming in over double the price with at $6800.(Empirecenter.org) When businesses raise minimum wage, theyre also having to give raises to the employees who make more than minimum wage. Who wants to go to a four year school, spend thousands of dollars for classes and then come out making $15/hr for a nursing job when they could go flip burgers at the local burger joint for $11 and not be liable for someones life? When employees get raises, then the cost of goods rise as well affecting the overall cost of living. Along with cost of living going up, there will be a rise in the unemployment rate as well. It is really simple economics when it comes to this aspect of raising the minimum wage. Non-skilled labor jobs are easy to come by. An employer will pay X amount to this position. When the wage gets over that threshold, the employer will be less likely to hire for this position. What this equals is that position going away altogether instead of being paid a lower wage. Now that job along with the services it provided are gone. Economist Richard Vedder quotes If the price of something rises, people buy less of it including labor. Thus governmental interferences such as minimum-wage laws lower the quantity of labor demanded. What he is saying is basically clarifying what is written above. In February 2017, Wendys CEO Bob Wright states there is a 4% increase in wages across the board in his company. First, they could cut margins, but with an 8% margin, thats unlikely. The second option is to raise prices. Given how price-sensitive consumers are these days, that too is a non-starter. Finally, the firm could reduce the amount of labor they use and thats exactly what they did. Wendys eliminated 31 hours of labor per location, per week.(businessinsider.com) Now, the whole purpose of raising the minimum wage was really aimed at this market of employees which is the non-skilled jobs. Well, now that they have cut hours but the business is open so what now. Wendys CIO David Trimm states they will be installing automated ordering kiosk into 16% of their stores by the end of 2017 and their machines would paid off in a two year time frame because of the savings by reducing wages. Wendys is not the only one going to the automated route. McDonalds is going the automated route also specifically in the New York and Seattle Markets.(businessinsider.com) Why those markets? Because they have some of the highest minimum wages in the nation. As long as states continue to raise minimum wage, these low skilled jobs will be killed off. In a survey of 1,213 businesses and human resources professionals, 38% of employers who currently pay minimum wage said they would lay off some employees if the minimum wage was raised to $10.10.(https://minimum-wage.procon.org) Thats not even $11.00 an hour or an even higher wage as some think it should be. Taking an educated guess, that number would be pushing 50% at $11.00. If there is a company ten employees making minimum wage at $10.10, that is $404 a week. Going up to $11 would mean an additional $36 a week. Given that employee is full time and works a full forty hour work week. They would make an additional $1,872 a year for one employee. Now the company has ten employees, that is a humongous increase of nearly $19,000. Depending on the business, that could be the entire budget for the year. Now that company is having to layoff to afford to pay rent, utilities, and insurance on their building. For a small business paying ten high school kids $8.50/hr for 17 hours a week. That is $1,445 per week and $75,140 for the year. With the increase to $11/hr that yearly figure now goes up a whopping $22,100 for the year. The employer is going to cut hours and/or employees to get that cost back down to a manageable figure. Minimum wage jobs are aimed at students and young adults that are making money while furthering their education. 50.4% of all minimum wage jobs are held by kids and young adults aging from 16 24. Most employers are going to be less likely to hire a 16 year old high school student for $11/hr that they deem worthy of $8.50/hr. There is a catch phrase used commonly when talking about minimum wage and thats you cant raise a family on minimum wage Minimum wage was not designed to raise a family on. It was created in 1938 by President Roosevelt and was intended to deliver fairer labor standards throughout the country(historynewsnetwork.org) The unemployment rate for ages 16-19 is roughly 20%. Increasing the minimum wage is only going to make this number go up. A lot lower than other groups proving that a high minimum wage is causing employers to not hire unskilled workers. In 2009 when Chicago raised their minimum wage, there was a 9% spike in teenage unemployment in three months. According to a study by Thomas A. Mroz, PhD, and Timothy H. Savage, PhD, for the Employment Policies Institute, those experiencing unemployment at an early age have years of lower earnings and an increased likelihood of unemployment ahead of them. Teenagers and young adults need jobs at their age to teach them life values like going to work when you really do not want to. Getting along with co-workers when times are rough. The feeling of accomplishment of finishing a project or situation at a job. Without these, there would be a lot more unemployed teenagers which is only going to lead to higher crime rates and more unemployed adults. The last example of why a higher minimum wage is bad is the cost of goods will increase. Other than automation which was discussed earlier the establishment is going to pass the rising labor cost onto the consumer at a 100%. Higher wages in hotels are going to cause an increase in guest rooms and meeting rooms. A simple cup of coffee in Oakland, CA rose 10-20% when the rate was increased to $12.25. When the minimum wage was raised to $10 in Chicago, a cup of coffee jumped 6.7%(NBCNews.com). Hamburgers are either going to increase in price or the size of the patty is going to decrease to help offset the labor cost. In closing, there have been several examples discussed of why raising the minimum wage is not a great idea. It is not designed to live on nor provide a family. It will only make the poor poorer and not what the pushers are saying. It will push employers to either lay off workers or close up business completely. Teenagers are less likely to find work which will lead to higher dropout rates of school, higher crime rates and even more of a percentage of citizens unemployed and living in poverty followed by the skyrocketing of the cost of living in general. The minimum wage should be used as a floor of wages and not as something to live by. Work Cited 2019 Minimum Wage Rates by State. Labor Law Education Center: Learn About Labor Laws in Your State, www.laborlawcenter.com/state-minimum-wage-rates/. Little Rock, AR Rental Market Trends. Apartments for Rent RENTCaf, www.rentcafe.com/average-rent-market-trends/us/ar/little-rock/. Cost of Living Comparison: Compare Spokane, Washington to Rancho San Diego, California, www.bestplaces.net/cost-of-living/little-rock-ar/new-york-ny/81000. NY Health Insurance Costs Surge. Empire Center for Public Policy, www.empirecenter.org/publications/new-yorks-health-insurance-costs-surge/. Kwak, James. The Curse of Econ 101. The Atlantic, Atlantic Media Company, 14 Jan. 2017, www.theatlantic.com/business/archive/2017/01/economism-and-the-minimum-wage/513 155/. Research, Garret/Galland. Minimum Wage Hikes Are Causing Businesses to Cut Jobs. Business Insider, Business Insider, 16 Mar. 2017, www.businessinsider.com/minimum-wage-leads-to-job-losses-2017-3. Goddard, Alexander. Why Was the Minimum Wage First Established? History News Network, historynewsnetwork.org/article/164635. Flows, Capital. Lets Eliminate The Minimum Wage For Teenagers. Forbes, Forbes Magazine, 7 Apr. 2014, www.forbes.com/sites/realspin/2014/04/07/lets-eliminate-the-minimum-wage-for-teenag ers/#1a7ce3377255. The Long-Term Effects of Youth Unemployment. Employment Policies Institute, www.epionline.org/studies/r51/. Cost of Cup of Coffee Often Climbs After Minimum Wage Hikes. NBCNews.com, NBCUniversal News Group, www.nbcnews.com/business/consumer/cost-cup-coffee-climbs-after-minimum-wage-hik es-n394076.

Descartes vs. Spinoza on Substance - 2307 Words

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The Hero of Aeneid and the Non-Hero of Dante’s Inferno Essay

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Essay on A Rose for Emily Setting Analysis - 582 Words

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Psychology Dysfunctional Behavior

Question: Discuss about the Psychologyfor Dysfunctional Behavior. Answer: The art of psychology is a disciplinary section or the division in the branch of psychology that helps to recognize the perception, characteristic of the art and the cognition that is depicted on the particular image. The art of psychology is related to both the architectural along with the environmental. The thoughts, convictions, morals, and feelings of craftsmen are inevitably spoken to in their work and on a few events, deliberately portrayed. Three of the more commonplace associations amongst art and the elements of the psyche are the routes in which specialists express their own particular considerations, emotions, and mental distress in their compositions; the utilization of craftsmanship to help people with mental issue; and the infrequent development of a man with dysfunctional behavior, untrained as a craftsman, who demonstrates to have an extraordinary aesthetic vision (Shahi, 2013). Edvard Munch, the Norwegian artist has done work of art on The Scream (1893) that was been painted en route for the finish of the nineteenth century in the middle of a special transitional period in history of workmanship, once in a while alluding for the fin de sicle. Arts man were once plotted on painting of their own subjects dispassionately as their opulence was frequent in number that is calculated by their dedicated capability, prior the end of the nineteenth century valiant craftsmen like Edvard Munch started to utilize workmanship for expressing the internal musings, feelings as well as sentiments rather, frequently by painting with splendid, vulgar hues and basic silhouette (Young Finn, 2014). Basically this well known picture is for the most part autobiographical, an expressionistic development can be imagined in view of the genuine encounter of shout piercing by the means of nature while walking, after the two close friends, can be seen behind, had abandoned him. Munch's dismal, resounding shading, and in addition to his rendering of the human figure in partial-conceptual tonalities, would demonstrate persisting expressiveness and complex signs of Imagery, Expressionism, Fauvism, and even Surrealism. This photo of Munch relates with the extraordinary part of brain science that is known to Expressionism. Expressionism developed all the while in dissimilar urban areas across Germany as a response to a far reaching anxiety about humankind's inevitably conflicting relation to the universe as well as departing with lost attitudes of legitimacy and most profound sense. To limited extent a rejoinder against Impressionism and scholarly craftsmanship, Expressionism was roused vigorously through Symbolist streams at late nineteenth-century workmanship (Pressler, 2016). The entry on Expressionism accounted new measures for the creation and judgment of craftsmanship. Craftsmanship was presently approached that can be intended from inside the craftsman, instead to form interpretation of the outside world, as well as the standard for computing the gems nature turned into the disposition of the emotions of craftsman as divergence to an examination of the arrangement. Expressionist researcher regularly used whirling, influencing as well as exaggeratedly accomplished brushstrokes in the interpretation of their subjects. The above mentioned strategies were intended for passing to turgid passionate condition of the craftsman and responding to the nerves of the modern day world. Munch concentrated on the scenes related to the death, desolation, and nervousness in contorted and sincerely charged demonstration, every topics as well as styles that could be received by the Expressionists. Here, in most of Crunch's acclaimed painting, he portrays fight between the individual and society. The situation of the scream was proposed to craftsman at the time of walking along an overlooking bridge. He reviews, "the sky turned as red as blood. I ceased and inclined toward the fence...shivering with dread. At that point I heard the gigantic, unending shout of nature." In spite of the fact that Munch did not watch the scene as rendered in his depiction, The Scream brings out the feeling of shocked of experience and displays a fundamental nervousness on the way to the unmistakable world. The portrayal of the craftsman's ardent reaction to a prospect would frame the Expressionists' premise aesthetic understandings (Dahlan, 2016). The subject on individual estrangement, as di scuss to in this picture would hold on throughout the twentieth century, enrapturing Expressionist craftsmen as a focal component of present day life. The picture of 'The Scream' by Munch portrays the bio-psychological perspective. It is a branch of brain research that breaks down how the cerebrum and neurotransmitters impact our practices, considerations and emotions. This field can be considered as a mix of psychology as well as neuroscience. . "The Scream" is a standout amongst the most aggravating pictures to leave the historical backdrop of present day craftsmanship. It portrays a snapshot of psychic catastrophe, of shattered human nerves. Munch planned, when he initially made the picture in 1893, to record "the modern life of the soul; and what a laden, uneasiness ridden vision it was. For quite a long time his contorted vision was viewed as an unusual by-method for expressionism, loaded down with Nordic unhappiness and pointless enormous negativity (Heller, 2017). While the photo's specialty recorded provenance is loaded with dramatization and mentally interesting, it doesn't completely clarify the appeal that the picture keeps on holding in contemporary circumstances. The acknowledgment of this picture especially the forlorn, confined figure is regularly connected with being a popular culture symbol which has affected the prominent portrayal of Andy Warhol's well known proliferation and the cover utilized as a part of the blood and gore flick, Scream. In any case, The Scream is a depiction that promptly catches the groups of audiences' consideration and incites questions concerning the passionate condition of the craftsman, Munch, who, in the late nineteenth century, had been hit with the misfortune, and deserting of friends and family and had been a casualty of reoccurring disease, misery, and nervousness. The point of convergence, the figure with the declaration of desolation, quickly draws the watcher into the puzzling picture; nonetheless, Crunch utilizes a few different systems to improve the power of the figure's appearance and to make a connection between the figure and the setting. Munch controls such components as line, shading, light and shadow, shape, and adjust to make the impacts of frightfulness, uneasiness, trouble, and perpetual other disagreeable feelings that the group of audiences may involvement while deciphering this artwork. The Shout passes on the sentiment lose hope alongside a scope of other effective and frightening feelings that a spectator is compelled to watch (Olson, 2014). Using of solid lines in form of straight and bended strokes of the brush move the gatherings of people's vision straightforwardly in the direction of bothered figure. The strong lines of bended sky streaming straightforwardly towards the figure as well as keep on forming the persons body. This component might speak for sentiments of disarray and frenzy. Not exclusively do the riotous lines is responsible for framing the individuals body, yet these thrilling lines is responsible in additionally shaping the scene that actually burdens the shoulders of the person as the constrain of the environment of the figure that make enormo us weight regarding the matter. In like manner, the straight lines of the street go underneath the figure while the straight lines of the railing essentially penetrate and proceed through the person (Arthur, 2005). The cautious utilization of adjust additionally helps the group of audiences comprehend the suggested noteworthiness of The Scream. munch put the ghastly figure in the frontal area and accomplishes a feeling of adjust by putting two littler considers who are strolling along with the red hot nightfall out there on the left side and by making an effective bend in the upper right hand corner. Also, Munch appears to utilize differentiating components to accomplish an adjusted arrangement. The straight lines appear to adjust the bended lines, and, in the meantime, the cool hues seem to adjust the warm reds and yellows (Azeem, 2015). The feelings that The Shout produces are clear and all comparable in their tendency, yet the pictures seem bended and dynamic. The development of the two foundations considers walking along with the lit sky and the development of Munchs brushstrokes differentiates the solidified subject who is debilitated by the shout. By actualizing these differentiating components, he may have been attempting to represent his inward emotions torn amongst rational soundness and frenzy. The Scream was initially shown at munch's performance display in Berlin in 1893. It was a focal component in "The Frieze of Life", and has been the topic of examining investigation and many recommended elucidations. The artwork additionally exists in a later form, which is in the ownership of the Museum of Munch (Munch, 2005). Edvard Munch (1863-1944) was a Norwegian craftsman whose paintings were very compelling to German development in craftsmanship, a social model of unique expressionism. Painting history specialists ordinarily portray German Expressionism as a workmanship development inseparable from the social zeitgeist, or soul of the circumstances. German Expressionism alludes to a social development with a wide range of indications. In film, for instance, the style presents with Gothic symbolism and high difference black or white elements. In painting, it shows in an imaginative style that components passionate suggestions combined with a subjective method for seeing (Stewart, 2014). Expressionism in both style and subject are watched. German Expressionism is a mid twentieth century. German Expressionism alludes to a social development with a wide range of indications. It is the era of 1893; The Scream was place in the history of psychology in painting. It shows in an aesthetic style that elements passionate hints combined with a subjective method for seeing. Munch was well known for portraying dim, mental, and haunting subjects (Cordulack Munch, 2002). A transitional figure in present day workmanship, Munch's work, The Scream likewise hinted at the both impressionism and expressionism. It can be concluded that, in earlier days, are used to express their psychological feelings with the help of paintings. The painting helps to detect the psychological views. The scream by Munch also suggested the same. It helps us to analyze the mental status of the painter. References List: Arthur, L. G. (2005) The Scream by Edvard Munch, Journal of Pain Palliative Care Pharmacotherapy, 19:1, 1-2 Azeem, H. (2015). The art of Edvard Munch: a window onto a mind.BJPsych Advances,21(1), 51-53. Cordulack, S. W., Munch, E. (2002).Edvard Munch and the physiology of symbolism. Fairleigh Dickinson Univ Press. Dahlan, A. G. (2014). The Scream Starry Night: Emotions, Symbol Motives/" El grito" y" La noche estrellada": emociones, smbolos y motivos. Estudios sobre el Mensaje Periodstico, 20(1), 331-340. Heller, R. (2017). Edvard Munch as Photographed for his 75th Birthday, 1938: Strategies in Defense of a Legacy. Kunst og Kultur, 100(01-02), 34-48. Munch, E. (2005). "Behind The Scream". Skeen, Ilene Library Journal 18.2, pp: 130. Print. Munch, E. (2005). Mental Health Practice, 9(4),pp: 120 Olson, D. W. (2014). Edvard Munch: Mysterious Skies in Norway. In Celestial Sleuth (pp. 67-112). Springer New York. Presler, G. (2016). Edvard Munch-The ScreamEnd of an error. XinXii. Shabi, K. (2013). Meaning of The Scream (1893) Painting by Edvard Munch: Art Analysis. Legomenon. Legomenon Literary Journal Magazine, 12. Stewart, H. (2014, November). German Expressionism: The Art of Escape. In 2014 Annual Conference. Nchc. Young, P., Finn, B. C. (2014). Atmosphere, The scream and Edvard Munch. Revista medica de Chile, 142(1), 125-126.

The Relationships of Fashion Leadership Marketing and Management

Questions: Part 1: Outline the FCP process triangle in relation to jobs within Fashion Communication and Promotion, identifying the area of the industry you are interested in (e.g. where would the role of a Buyer sit within the triangle or a Visual Merchandiser? What job do you hope to graduate into?) Reflect on your feedback from the previous 1.5 years; highlighting your strengths and areas to improve Produce two cartograms (each relating to a different idea) which should identify new and exciting trends within the industry. You should follow the format as per The Trend Forecasters Handbook using the same headings Outline if appropriate how these two areas might translate into project ideas for your third year e.g. is there a gap in the market, a problem that needs solving? Produce a consumer profile in relation to each of the two areas of research Outline how you intend to work on your ideas over the summer i.e. a plan of action for research Part 2: You are also required to produce a 3000 (roughly 1500 per idea) word visual report expanding on your presentation. This must be produced on InDesign. This should also contain: Marketing models and theory where appropriate when outlining the context of your ideas A primary research methodology A list of illustrations A page of references plus a bibliography The slides from your presentation which should be in the Appendix of your report Consent forms in relation to your primary research. Answers: Part1 FCP process triangle Fashion and communication promotion is the most important aspect that may be, related to the FCP triangle. In the first stage of the interaction it has been found that innovations the top of the stage and then comes the business collaborating in the communication process. Service delivery is the last aspect that is analyzed in the triangle of the FCP. In the fashion and communication promotion, this triangle can be useful and this plays a key role in the innovation of the technology (Saltz, 2010). Even in case of the aspects like that of the promotional techniques innovation is the aspect that attraction of the customers. The industry that has been, used in the present case includes tattoos and selfie. These two methods could be, used to create the promotion. The role of the buyer in the present case may include knowledge and the service that is required. Reflection of the feedback Strengths of tattoos In case of tattoos, the most important thing that is used is the culture and the fashion that it has followed. It may be, said in the present regard that there are certain culture that has been imbibed and inculcated in case of the culture that has been retained. The strength is that the copying of the celebrities and the modern culture was, made the promotion of the tattoos. The thoughts could be, administered in the best process (Walker et al. 2009). Strength of selfie The strength of selfie is that with the advanced techniques that are, used these days there may be a number of promotional techniques that could be used. Selfies can be, seen by a number of people round the world with just a click. It is the promotion of the clothes and the ideas that could be shown. Cartograms The cartogram that could be used is that tattoos mostly used by the people of the western countries. In such cases, it is important to note that the culture and the perception play a key role. The other people based on the thematic differentiation may be the natives of Africa who use the tattoos. In case of the selfie the thematic map is that all the countries in the world are mostly part of it. There is no such vital differentiation that can be drawn. Projected ideas These ideas could be, catered to use the method of promotion is order to get the tattoos and the selfie. These are the products or the processes that could be used in getting the basic desire of the customers. Consumer profile The profile of the consumer is not always someone who comes from an affluent background. This is the case in both the cases. The selfie and the tattoos that are used may be the ones that are related to customers who are interested. These days most of the phones have access of the selfies. There is no major issue with the customers. Plan of research The plan of the research is to try to take the variables and relate them with the research topic. Apart from this the major methods that has been, used is to carry the information and then study the aspects relating to the problem that the customers face. The communication and the fashion statement are pivotal. Part 2 Marketing model and theories of tattoos In the recent scenario round the world, it has been, found that there has been a number of relevance that has been, found in the aspect of tattooing. In the present case, it has been, found that the consumer culture and the behavior attached to the same changed drastically. The postmodern self of individuals in integrally related to the consumer behavior model. The buying behavior is relating to the postmodern ideas that deal with the ideas that may be, derived from the impulsive behavior of the customers (Bailey and Seock, 2010). The identity of any person is related to the behavior or the perception that they have towards a product. In case of the tattoos, the cultural aspect may be, derived in the buying process and the decisions that are, attached to the same. The behaviors are dependent on two types like that of the personal use and that of the one that is for personal use. The fashion communication and the promotion is such ole in a pivotal role. It has been, found that there a re certain aspects in the customer behavior model, which includes the purpose of the product, the free choice that may be, related to the product, the behavior that influences behind the choice of the products and the need of the products in terms of the process of production (Buttle and East, 2010). The major aspects that are, related to the process of the choice of the tattoos include the factors like that of the marketing stimuli that is the product, price, place and the promotion (Boyle, 2010). The other stimulus that may be included in the process includes the economic aspect, technological, political and the cultural. This leads to the characteristics of the buyers and the process of the decision-making. This finally leads to the responses like the choice of the product along with the choice of the store for buying and estimating along with the amount that is to be bore. In the postmodern perspective, it may be, said that the most important attribute is that tattoos have become a style stamen. Bye and Sohn (2010) opine based on the locality and the international fashion statement it may be, said that there are number of aspects that have been faced by the consumers. The buying process has been an integral part of the present want and the fashion demand of the customers. The cultural factors that have been, used include the sub culture methods that are ingrained in the life of a person. However, to gain a social status there might be some methods of consumer that is to be at par with the society. This social perspective is then, related to the reference group and the family tradition. However, Bye (2010) argues roles and the status that is, exhibited by the customers play another key role in the process. In case of the tattoos, the reference group is the most effective method to promote. The other factors that are related to any of the customer behavi or includes the age of the customer the occupation that they are in, the circumstances and the economic that they have. Self-concept is the most important aspect in the present case (Gonzailez, 2010). The psychological aspect that leads to a decision like using tattoos include the motivation, perception, learning beliefs and the attitudes that is projected by the consumers. The promotional techniques that are, used in the preset case are the use of the media. This helps in deriving the necessary drive in the fashion technology. The promotional methods that are used includes the factors like Media- there are different shows that help in making the perspective that tattoos are fashion choice by most of the celebrities. These shows or the media may help in generating the positive view with the inspiration of using tattoos in the real life (Guarino, 2010). Peer groups most of the young people who are part of using or making the tattoos is getting the inspiration from the fellow group. This makes them at par with the group and the ideas that are collectively, generated from the method. Peer groups could be a method that can help in the promotional techniques that is important to create the communication in the young group. Celebrities- there are many celebrities from the television or sports world who make use of tattoos to show different expression. Granger (2010) refer this in another promotional method that is used y the customers without any proper channeling. In all the above methods, the effectiveness of the use of tattoos is, channeled without the proper promotional and intentional methods. The ideas that are, related to the use of the tattoos are that is certain group this is taken to be a part of the culture. Apart from this culture, other methods like the television and the media that play an important role. Heine (2010) opine the major method that has been, used in the concept of culture in the imbibed culture that has been, retained by the customers. The basic determinant of the decision of a customer is the social heritage that has been, carried out. In some cases, there is mix of culture that comes from different decent that may play a pivotal role in the decision of a person. The most important aspect that is related to the sub culture o any person deals with the sub groups that makes use of the common experiences in the life and the situation that lead to the decision. The social classes in the present condition help in creating the values, interest and the behavior of the customers (Gwilt, 2006). The major reasons that has been, accessed is that Memories Art Love or passion These are the major consumer behavior that has been, attached to the making of tattoos to be a part of a persons life. The promotional techniques are that of the ways that has been, mentioned above, but the major aspect that play a control over the decision is not always culture. It may be, said in this regard that the Maslows theory of motivation that makes of the different stages (Burgess and Clark, 2010). Maslows theory of motivation The lowermost stage that has been, mentioned in the theory entails the basic needs. The safety needs are the ones that come just above the basic needs. The social needs come above the safety needs. The esteem needs is above the social needs and the first stage is the self-actualization method (Hodges and Karpova, 2010). In case of the tattoos, it might be, said that the social need is the most important aspect. This is because of the fact that in order to receive the social needs that a person involves in the process of getting a tattoo done. The connection that is, established in the unintended promotion is the inspiration that a person may draw from being a part of the society. The social needs that is responsible for the drive is being part of the new society. The tattoo has moved from being not so important aspect of fashion to the one that has been of the pivotal aspect of the consumer behavior. The scope of the customer in the present plays a key role and there have been a numb er of changes that is, crucial in this regard. The third change in the behavior f the customer includes the loosely connected values due to which consumer may be part of a culture (Lunceford, 2010). The best innovative ideas that could be, used are that tattoos have become one of the style statements that are being, used by most of the people these days. The thought that may be, evoked through tattoos is that there may be memories or there may be a sentimental sense that may be related to the idea of making a tattoo. The research that could be, applied in the present perspective is the drive that makes people makes tattoos and the reason for it (Johnson and Hokanson, 2014). Promotion and communication required in tattoo In order to reach the target customers the best method used as a method of marketing is the use of the social media sites. These days most of the people are, linked to Facebook and twitter. These are the best methods used in order to get the best response and to promote tattoos. Other than, this in order to create the business strategies and to make people, get attracted towards tattoo the best thing that could be, used in creating a page on Facebook. This would help in reaching the target customers. A accompany making tattoos can also make use of this method to create the positioning of the company or store in the market. As a method of creating customer loyalty, it is important to create a customer base that could be, made through the market channeling and promotional methods using the social networking sites. Marketing model and theories of Selfie The promotion of the method of selfie has been one of the aspects to draw the attention on the social media. There are different types of selfies that may be, clicked as per the requirement. This is to ensure the fact that the customers receive the due amount of respect and the amount of importance in the soil networking. The fashion statement that has been, used in order to get the due recognition is through the aspect of the clicking of the pictures (Jimei et al. 2010). There may be group selfie and there may be single selfie that may propose different types of moods that like funny or an enjoyable moment. There are different ways in which selfie can help in the marketing process: Information system of the market- The information that is necessary in creating the awareness is, found in the feedback that a selfie might possess. The uses of the products can be, provided or offered to the customers with the help of the feedback (Talmadge and Taylor, 2010). Branding- The position of the brand and the major aspects that the brand is offering to show to the customers is shown. The position of the brand in terms of the competition in the market is, shown with the help of the pyramids of the branding. Product- The potential of a product may be, used to transfer the ideas of the product through a clear selfie. The use of the products could be, clearly shown trough the method of pictures that may uploaded in the selfie. Price- Sheridan (2010) put forward the price helps in dealing with the value of the product and the changes require the help that is necessary to achieve the objectives of pricing. Distribution- The distribution process is, essentially based on the platforms that are, used as a method in the social media to channel the product. The most important method that could be, used these days is the mobile phone and the platform of social media (McClaud, 2010). Promotion- The products could be, used in a number of ways. The buyers usually make use of the selfie to now about the promotion of trust and the version of the customers. These days selfie in used in every aspect of the market starting from the stores to the super market. The image that comes helps in identifying the products and automatically helps in the promotion process. Celebrity in selfie Celebrities make use of the selfies these days in order to show their talent or could even due to skin show. Neil and Sager (2010) refer the range of celebrities may include the ones who are from different areas like that of the musical areas sport, television or motion films. In such case, an important method could be, used in order to make use of the promotional techniques. The controlled version of the celebrities is that of the ones that is, delved in the present case of the selfie. The promotional methods may also includes the selfies that can be, used in the clothes or the bags that they use. In case of the fashion world, this may be a promotional technique that is used in order to know more about the perception of the customers (Meng, 2012). This is to draw the attention of the, celebrities along with the products that they might endorse. It is important to note in the present case that there are different mediums like television and social media sites like Facebook and twitte r that could be, used in order to know about the perception of the customers. The most important aspects that could be, used in the context of selfie include: Selfie and the copyright issues Social media content in relation to the spectrums of alienability Current remedies with the issues of selfie Legal aspect Social identity model of deindividuation effects (SIDE model) This theory essentially deals with the attribute of anonymity that could be, used in order to deal with the social media aspect. In the present case, it has been found that the theories of the technology which deals with the deindividuation. This theory was, proposed in order to get the necessary information that could have helped an individual to make the mark in the public. The early ideas that were, proposed in the initial days of the theory explained the self-awareness and accountability. The SIDE model analysis the anonymity that may be used in the present case. The copyright and the retention of the images could be the method that may be, used to know about the concept of selfie. The SIDE theory however makes use of the concrete ideas that a person may have in posting or clicking a selfie. However, the concept deals that there may be methods that may be responsible to keep the silence of the social identities. A person might like to post despite the stereotype that might be exi sts in society. However, Park and Choi (2010) argues it is to be, noted that the methods has to be overcoming the stereotype. This is the major issue to concealing the aspects that may be regarded with the identity of the person who posts selfie. The major issue that is, found relating to the ides of selfie includes the one there are certain techniques that may be confusing. In such case the ideas may vary like in case of families the ideas of the selfie is the belongingness. Whereas in case of the celebrities the ones that may show the skin show, the ideas may not be very modest. In such case the promotions is the publicity that could be, used by the celebrities is to gain the identity. It is a method of promotion that may be, used in case of fashion and the communication process. This may be regarding a fashion brand that is trying to place itself in the market and to gain the value in the market. This is also to ensure the fact that the issues relating to the, skin show is to channel the brand and to help in gaining the recognition that they deserve. It is necessary for any of the company that is relating to fashion and technology to use the methods of the popularity in order to gain the position of the brand. It is necess ary that the celebrities or the people who are using the selfie make it evident to show and tailor the methods to use the communication methods that are, used in the modern technology to get the desired benefit (Patterson and Schroeder, 2010). The methods that could be as the strong perspective to create the methods of improvement and proper use of the process of selfie that could be, used to gain the amount of interest in the fashion process. The major methods and the areas of research that could be, used entail the fact that there are methods like selfie and the celebrity indulgence that could be accessed (Schulz, 2010). This would help in understanding two variables like the selfie and fashion and the same related to the celebrities. Promotion and communication required in selfie Selfie can be, used as promotional technique through the method of social media marketing. The best method of using the promotion and communication method is through social media marketing. The communication is, established through the sharing of the pictures on the social media sites. These are the best methods that could be, used in order to reach the customers and to help in communicating people round the world through selfie. Celebrities to promote their videos or the endorsements are part of Selfie. Apart from this, the target customers of these people could be, reached through the method of social media. The position of the product or the companies that the people endorse can be, promoted through selfies and the social media sites. Communication through the social media networking is easy and feasible with just few clicks. References Bailey, L. and Seock, Y. (2010). The relationships of fashion leadership, fashion magazine content and loyalty tendency. Journal of Fashion Marketing and Management: An International Journal, 14(1), pp.39-57. Boyle, G. (2010). Tattoos on the heart. New York, NY: Free Press. Buttle, H. and East, J. (2010). Traditional facial tattoos disrupt face recognition processes. Perception, 39(12), pp.1672-1674. Bye, E. (2010). Fashion design. Oxford: Berg. Bye, E. and Sohn, M. (2010). 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